Professional Development: One-Person Shop Presentation

Date published: May 2nd, 2016 | By Matthew

 

Matt Smith is set to deliver the following presentation in Boston on May 4th at the semi-annual conference of the Independent Educational Consultants Association (IECA). This presentation is a 75-minute breakout.

Questions? Contact Matt at 717-567-3349 or matt@longacre.com.

Teaser

Marketing is a challenge for businesses of all sizes — and the business-of-one is certainly no exception. “No time, no money.” Sound familiar? Well, going it alone is tough: so much to remember, and it's always changing! The good news is you have options. Today I will present three of them: (1) become a referral machine, (2) develop collaborations, and (3) enter into partnership. Big steps, I know. I will discuss the advantages and disadvantages of each arrangement, ultimately making the case for partnership (from a marketer's perspective). This is a working hypothesis I have developed over two years of talking with IECs. This session will be more big picture than nitty gritty. Questions welcome.

Links

Facebook group for IEC Marketing Support

The Referral Engine: Teaching Your Business to Market Itself by John Jantsch

The Partnership Charter: How to Start Out Right With Your New Business Partnership (or Fix the One You’re In) by David Gage

Printout

Click here to print out a PDF copy of the notes.