Professional Development: One-Person Shop Presentation

Date published: May 2nd, 2016 | By Matthew


Matt Smith is set to deliver the following presentation in Boston on May 4th at the semi-annual conference of the Independent Educational Consultants Association (IECA). This presentation is a 75-minute breakout.

Questions? Contact Matt at 717-567-3349 or


Marketing is a challenge for businesses of all sizes — and the business-of-one is certainly no exception. “No time, no money.” Sound familiar? Well, going it alone is tough: so much to remember, and it's always changing! The good news is you have options. Today I will present three of them: (1) become a referral machine, (2) develop collaborations, and (3) enter into partnership. Big steps, I know. I will discuss the advantages and disadvantages of each arrangement, ultimately making the case for partnership (from a marketer's perspective). This is a working hypothesis I have developed over two years of talking with IECs. This session will be more big picture than nitty gritty. Questions welcome.


Facebook group for IEC Marketing Support

The Referral Engine: Teaching Your Business to Market Itself by John Jantsch

The Partnership Charter: How to Start Out Right With Your New Business Partnership (or Fix the One You’re In) by David Gage


Click here to print out a PDF copy of the notes.