Professional Development: Content Marketing Workshop

Date published: May 2nd, 2016 | By Matthew

Content Marketing - Web Version.jpg

Matt is set to deliver the following presentation on May 4th in Boston at the semi-annual conference of the Independent Educational Consultants Association (IECA). It is a 3-hour pre-conference workshop.

Questions? Contact Matt at 717-567-3349 or matt@longacre.com.

Program Teaser

Word of mouth is a great source of leads — BUT, if it's not enough, it's time to start generating leads from your website. A great strategy for IECs is called content marketing. First, I’ll familiarize you with key concepts like conversions and closing rates. Second, I'll explain how to drive traffic to your site: how to create content, distribute content and analyze the traffic. Third, you'll learn how the leads are actually generated, and how to iterate and optimize conversion rates. Finally, we'll talk about the role of consultants in your marketing. Expect participation, discussion and small group work. All questions welcome. For novice and intermediate marketers.

Links

Movoto's How a Real Estate Blog Went From 2,000 to 18,000,000 Visits Per Month in Two Years

Google Search Console

Buzzsumo

Copyblogger

Google Analytics

heatmap.me

Peek at UserTesting

Facebook Group for IEC Marketing Support

The ceramics professor from Art and Fear by David Bayles and Ted Orland

Neil Patel's Advanced Guide to Content Marketing